Johnston & Associates

Professional accounting with a personal touch, serving businesses and individuals across DFW with trusted expertise since 1985.

Case StudY

Project Description

Johnston & Associates needed a modern, professional website that could communicate decades of accounting experience while offering practical tools for clients. Their focus was on building trust, providing clear access to services, and integrating features like a secure client portal and FinCEN BOI compliance updates. Our design brought their brand into a digital space that is clean, approachable, and tailored to the needs of local businesses.

Strategy

The goal was to create a site that projects professionalism without feeling sterile. We prioritized easy navigation, clear service breakdowns, and quick access to contact options. With compliance being a central concern, educational content was positioned alongside core offerings to reinforce authority and expertise.

Design

We used a crisp, corporate style with bold typography and red accents for calls to action. Layouts are straightforward and functional, ensuring information is never buried. The design emphasizes trust and clarity while keeping a friendly tone.

Features

Secure Client Portal
SmartVault integration for encrypted file exchange, user guides, and resources.
Service Directory
Comprehensive breakdown of tax, payroll, startup, and financial services in an easy-to-browse format.
Compliance Resources
Dedicated FinCEN BOI page with detailed guidance and FAQs, positioning Johnston as an informed advisor.
Local Contact Integration
Clear contact details with embedded maps and direct staff information, streamlining client communication.

Color Palette

Primary

#d80000

Used in headings, buttons, and CTAs. Conveys confidence, urgency, and action.

Secondary

#030569

Supporting text and background elements. Grounds the brand with professionalism and stability.

Neutral

#fafafa

Main background for readability and contrast. Keeps layouts open and approachable.

Accents

#222222

Used in section backgrounds and dividers. Adds softness and hierarchy without distraction.

Understanding the Brief

Johnston & Associates required a redesign that reflected their longevity and credibility while making the site functional for modern users. Their priority was clarity: clients should quickly understand services, find compliance resources, and access the client portal.

Research

We analyzed competing accounting websites, noting that many were either overly text-heavy or lacked modern user experience. Johnston needed something balanced: professional, authoritative, and user-friendly, with features that directly serve client needs.

Design Process

We focused on clean layouts, bold call-to-action points, and seamless integration of client tools. Each page was structured around trust-building elements, from service clarity to compliance resources, resulting in a site that feels authoritative yet approachable.